Current stats on Google position and leads

Is SEO worth the investment?

The great thing is that SEO return on investment can be very clearly measured. The connection between increased revenues and your SEO efforts can be transparently demonstrated.

On that note, let’s look at some of the current statistics around SEO.

2022 SEO Statistics

• Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

• 95% of traffic doesn’t past the first page of Google.

• Google is (by far) the most popular search engine.

• 50% of all organic search queries include four of more words.

• 61% of marketers believe that SEO is the key to online success.

• Updating an existing title tag with an SEO optimised one can increase page clicks by more than 437%.

• 92% of traffic goes to the results on the first page of Google.

• Businesses with a marketing strategy allocate on average 41% of their budget to SEO.

• 70% of clicks in Google search results go to organic, with 30% going to AdWords.

• 12. 97% of consumers research a company via the internet.

• 72% of users who did a Google search visited a store within 8km of where they were searching.

• 28% of searches that include local intent will result in a purchase.

• 56% of local businesses have not claimed their Google My Business listing.

• “Near Me” searches increased by more than 130% E.g. “Petrol Station Near Me”
, “Café Near Me”
, “Restaurant Near Me”, “Electronics Store Near Me”.

• 69% of mobile device users say that they are more likely to buy from a website that addresses their questions easily.

• Search engines are 10 times more effective than social media at driving traffic to shopping sites.

• 70% of users trust information that they find online.

• 82% of people who implemented an SEO strategy said that it had a positive effect on their business.

• The biggest pain point for customers working with an SEO agency is communication.

why we exist

That last statistics is why we exist. SEO services are notorious for poor communication, and Solid SEO is committed to bringing a clear, effective and consistent SEO service to the business owners that we come in contact with.

Sources

brafton.com.au. safaridigital.com.au/blog/seo-statistics-2019, lyfemarketing.com/blog/seo-roi, inter-growth.co